But we should not imagine that Warhol, whatever his genius, was alone in taking steps in this direction. At that same moment in the 1950s, the world was coming into art, unchanged, thanks to the resurgence of Duchamp among so-called neo-Dada artists of New York. It is also in 1953, after a trip to the United States, that the Italian Mimmo Rotella first started to tear posters off urban walls and treat those décollages (“ungluings”) as his creations. VOENA will display a group of these works at Independent.
The French critic Pierre Restany, one of Rotella’s first and then most ardent supporters, once referred to the Italian’s “appropriative technique,” and I think that is an important corrective to a more standard view of Rotella as a purveyor of “found abstraction”—as a formalist, that is, rather than an heir to Duchamp and his anti-retinal appropriations. While it is true that, in many or even most cases, Rotella assembled and reworked bits and pieces of his found posters into his final compositions—a “retinal” move, for sure—it is very hard to tell that is the case. Whatever their true origin stories, Rotella’s works look like straight appropriations from urban walls—the world, brought unchanged into the gallery, the better for us to see it—so, culturally, they function as though they were that. (I have a feeling that Rotella and his followers stressed that “reworking,” out of fear the artist would get too little credit for his creations, and to make him fit among formalist peers. But how different is a lovely piece like his Arachidina (1963) from something Rotella actually saw on the street?)
In Duchampian terms, we might call Rotella’s décollages “assisted readymades made to look unassisted.” And, of course, when Rotella’s torn posters come “inside,” their signifieds come with them: Blackness, in the figure of an “exotic” singer, in one; “whiteness,” in the image of a “typical” homemaker in an ad “unglued” by Rotella; urban decay—and urban energy—in the damage registered in Rotella’s ephemeral sources. Rotella’s décollages work as what we might call “natural synecdoches” for the world they are torn from, because they seem torn straight from it.